Or, how I started my business twenty years ago...
by Loren A. Roberts (guru of multi-hyphenate media)

Yeah, now I feel old.
I don't often talk about my work or business here on Crazytown, not because it's not interesting, but because it's a little out of the wheelhouse of a blog that is designed mostly for performing and writing creatives in New York (with the exception of a few of us out-of-towners). But today I am honored to celebrate a milestone: I started my business exactly 20 years ago. On April 1st (ha!), 1993, I took a big risk and said "no thank you" to being employed by someone else, and never looked back. So I'll talk a little bit about business, my business, and activism -- because they are very related.
ORIGINS OF HEARKEN CREATIVE
Graduating from Occidental College in the early 1990s, I was a product of a school that placed great emphasis on two things: excellent scholarship, and social activism (President Obama was a student at Oxy a generation before I was). So, when I got laid off multiple times during the last great recession (1990-1992), I decided that I could run a better business than my former employers. But because of my roots in activism, my business became a conduit for me to help change the world. I have always been passionate about education and kids and poor neighborhoods, so early clients were colleges (Occidental, USC, APU, Fuller Theological Seminary), museums (Asian Art Museum of San Francisco, L.A. Maritime Musem), and social services agencies that work with kids (Para Los Niños, El Centro de Acción Social). That's originally how Ryan and I met: I started volunteering with the Pasadena Musical Theatre Program because I saw Ryan's commitment to helping at-risk kids through musical theatre. I'm also a "social justice Christian" and have traveled to places as diverse as Haiti and Sri Lanka to both work and film relief/development work for clients like Asian Access and Grizzard (a major nonprofit marketing agency). When I started to "go Hollywood" it was again helping to stories of faith and social action in movies like The Fair Trade and Purple State of Mind. Many of these clients have been with me for much of the twenty years that I have been in business, which is either a testament to my skills, or a sign of laziness on my clients' part; I choose to believe that I have taking care of them pretty well.
So it's twenty years...but, what do you actually do?, you ask. I am a graphic designer, a marketing guru, a filmmaker, a film editor, a sound editor, a sound recordist, a composer, a social media expert, and, most importantly for my clients, a project manager that can get it done. (If you want to see some of the world I have done over the years, check out my website or subscribe to my company's Facebook page -- I will highlight some of my favorite projects on Facebook over the next several weeks.)
MAKING WORK FULFILLING
Along the way, I have picked up clients that aren't necessarily about social activism; these for-profit companies have become great friends as well. The thing that defines my business now is relationship -- I work for people that I like working for. And that, in and of itself, makes working fun: instead of simply valuing my clients for their potential financial benefit, I really do enjoy the community of my business network. So I get to do good, and enjoy my time working.
WHY CRAZYTOWN?
Crazytown has become something close to my heart, because it encompasses many of the things that I hold dear: performance, artistry, activism, comedy, and community. I have offered my design services over the past few years to Crazytown, and have been designing the banners that you see at the top of the blog and the top of every day's opening post. For this quarter, we themed the blog with Spring and activism.

WHY RIBBONS?
You might notice a bunch of ribbons in the header. Not just one ribbon, because there is not just one cause that we are about. I am passionate about education, preventing child abuse, and fighting human trafficking, among other things. You might be passionate about something else. Check out what some of the ribbons mean here.

The thing that binds us together are a) a belief in basic human rights for everyone, and b) a belief that we can change the world. One cause (or all of the causes) does not necessarily define this CrazyTown blog, because we are all artists and businesspeople and friends and loved ones as well; I believe, however, that we are at a time in history where major change can come about, and we (in whatever way we find appropriate) choose to support that.

So, to re-cap: 1) Happy Birthday to Hearken Creative, my 20-year-old business, and 2) let's enjoy the diversity and passion that makes this community world-changing. More power to you as we all work to change the world!
LOREN A. ROBERTS produces films, videos and music, designs magazines and logos, plays and sings in a Doobie Brothers tribute band, and is a student of what happens when science and technology and the arts and culture collide. www.hearkencreative.com
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