Make sure you're not the smartest person in the room
by Loren A. Roberts (guru of multi-hyphenate media)
This past weekend I got to produce a set of news clips for an ad agency. So I didn't have to operate a camera, and I didn't have to edit the piece -- nothing. All I had to do was encourage my team to do the best possible work they could do.
And oh, did they do good work.
OPEN YOURSELF TO LEARNING FROM SMART PEOPLE...
One of the greatest lessons I have learned as a business owner is that I should never be the best at everything. Instead, I need to find really good people to help "share the load..."
These experts should be better than me in their field. And then, I get to watch them do their work. Better product in the end. Side bonus: I get to learn more mad skilz from the best.
...EVEN WHEN YOU ARE WORKING ON STORY.
I haven't read the book yet, but here is an idea: make myths (stories) like they used to. Who? The writers of the old literature -- Greek myths...old stories...stories that shaped societies. In this video, the author posits that we have ceded the role of mythmaker in our modern society to the marketers. Why?
People, this is important. Stories (myths) are how we justify the decisions we make in life. Don't expect that “tomorrow” is going to be what you want it to be unless you can start writing the story that will make it so.
Learn from the best. Go back and read a Shakespeare, a Dante, a Bible, a George Bernard Shaw...
LOREN A. ROBERTS produces films, videos and music, is an award-winning art director, plays and sings in bands -- sometimes for money, and is a student of what happens when science and technology and the arts and culture collide. www.hearkencreative.com
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