I know it sounds science-y or finance-y, but I promise it can actually apply to us creative types too...
By Jen Littlefield (writer, choreographer, pseudo-scientist)
I have a new inspiration.
I read this article the other day about the British professional cycling team and how they eventually won the Tour de France thanks to one small change introduced by their coach, Dave Brailsford. It's the idea of marginal gains, or tiny improvements over a long period of time, as applied to humans and their behaviors. He took his cycling team and improved every aspect of their lives by 1% in the hopes that those small gains would eventually add up to a noticeable change. And as you might have guessed, it worked.
Now if you're still with me Crazytown, let's talk about why this idea is so amazing and probably so foreign to those of us goal-oriented creatives.