How do you sell live entertainment to a digital obsessed world?
By Rachel James (Treasurer/Writer)
My roommate and I were watching TV the other night when the following commercial popped up:
We both had rather baffled looks on our face when it ended. I saw this show in London last spring and absolutely loved it. While I recognized certain scenes from the show, and I could hear “Revolting Children” playing in the background, it definitely did not convey the joy and heartbreak that makes Matilda so special (and a shoo-in for a bajillion Tony Awards). And as my roommate said: “It looks like Spring Awakening and Wonderland had a baby.”
It got me thinking about television commercials for Broadway. As anyone who has ever tried to record a live performance knows, it’s very difficult to capture that “once in a lifetime” experience on screen. The beauty of live theatre is that you, the audience member, are the camera. You can point your lens at wherever you want and look at whomever or whatever you want.
Therefore, I’ve decided to share with you some of my favorite television commercials for Broadway.